Connect with us


Worksport Is Set to Establish Its Brand in the Automotive Industry




The automotive sector is full of amazing companies who provide great products to leading companies. Worksport (OTC:WKSP) is establishing its brand to do just that. The essence of branding is to have all assets reflect one unique message and this is an important part of the company’s marketing focus to expand its revolutionary tonneau cover business. Tonneau covers represent a very specialized sub-segment. This is why Worksport has no reason to fear leading retailers and distributors of automotive accessories such as AutoZone (NYSE:AZO), Advance Auto Parts (NYSE:AAP) and O’Reilly Automotive, Inc. (NASDAQ:ORLY). Focused on Pickups Worksport could be a great addition to companies like Workhorse (NASDAQ:WKHS), Tesla (NASDAQ:TSLA), Ford (NYSE:F), General Motors (NYSE:GM) and many others in the automotive space.

Mission and vision

Worksport’s mission is more than to build innovative and quality tonneau covers. It aims to make complex technologies affordable and create durable accessories that can suit a variety of lifestyles. This innovative company aims to redefine the utility and enjoyment of pickup trucks. Pickups are the #1 vehicle in the US. Last year, 56 million of them were on the road. At least 15 million pickup trucks are sold each year. Moreover, their #1 accessory are tonneau covers.

The market is eagerly waiting for a new provider

Truck Hero dominates the market of tonneau covers. It monopolizes conventional products as it owns 11 of the total 16 tonneau cover brands in the USA. However, their products lack innovation. The market is hungry for an alternative supplier, making Worksport well positioned to grab its market share. This environment allowed Worksport to expand 550% without any direct sales efforts last year.

Competitive advantage

Worksport differentiates itself from all other competitors in the industry by being a small B2B and B2C business. It has a strong and growing B2B business. The company is well positioned to move into the B2C market with its product line that is soon to be launched in the US. But, Worksport’s brand aims to be more than just associated with the highest quality tonneau covers. Worksport aims to be an industry disruptor. Its crown jewel, the Terra Vis generator, cannot be compared to any other existing product on the market. The very first of its kind, this brand-new cutting-edge solar technology can affordably modernize and enhance any pickup truck model.


Worksport has a full line of innovative tonneau covers which are available at affordable prices. The goal is to evolve towards higher margin products while forging new markets and revenue streams. The company has a co-run 25,000 square factory in China, along with a secondary factory exclusively producing hard covers under Worksport’s design and specification. Worksport fully owns and provides all plastic molds, aluminium dies, processes and critical dimensions to all of its factories.

Takeaway- bright skies are ahead

With its admirable portfolio of intellectual assets, Worksport is ready to finally fully brand itself as a leader in the automotive accessories market. The company will soon be announcing its IPO, developments relating to a new website, media assets, its sales and supply chain and the much anticipated TerraVis that will help the world continue its path towards carbon neutrality.

This article is not a press release and is contributed by a verified independent journalist for IAMNewswire. It should not be construed as investment advice at any time please read the full disclosure . IAM Newswire does not hold any position in the mentioned companies. Press Releases – If you are looking for full Press release distribution contact: Contributors – IAM Newswire accepts pitches. If you’re interested in becoming an IAM journalist contact:

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *


Big Tech Is Going Green



Emerging Companies

The rapid adoption of digital care solutions during the pandemic is here to stay beyond this unprecedented year. Business leaders are looking beyond 2020 to use technology advancements to become better prepared for the next existential treat. As a result, tech firms are going beyond their usual aspirations as they attempt to go beyond existing practices and limitations.

The last decade has seen an exponential rise in the use of technology smart homes and energy efficiency yet this was not mirrored in healthcare. It took for COVID-19 to illustrate why this has to change as tech saved the day be enabling telehealth, telecare and telemedicine.

Technology connects people, empowers people to manage their own health and wellbeing, work better and live better by integrating our systems. Big Tech was served as our lifeboat during the lockdown. Can it save the planet is an entirely different question, but it is investing considerable effort to make it better.

Last week, Amazon (NASDAQ: AMZN) named the first recipients of capital from a $2 billion venture fund called The Climate Pledge Fund which debuted in June. The goal is to develop climate friendly technologies across all industries so along with Amazon, they can together achieve “net zero” carbon emissions by 2040. This is one decade sooner than Paris Agreement’s deadline. More precisely, Amazon plans to power its facilities and operations with 100% renewable energy by 2030 as well as electrify its fleet with 100,000 electric delivery vans it ordered from Rivian.

Meanwhile, Google (NASDAQ: GOOG) announced last week that it intends to run all of its data centers and corporate campuses around the world on 100% carbon-free power by 2030.

On September 15, Facebook (NASDAQ: FB) pledged to slash greenhouse gases and purchase enough renewable energy and offsets to cancel out carbon dioxide emissions from its global operations this year.

Apple (NASDAQ: AAPL) announced in July that it intended to become carbon neutral across its entire business, manufacturing supply chain, and product life cycle by 2030.

Back in January, Microsoft (NASDAQ: MSFT) pledged to cut its carbon emissions by 2050. This pledge includes all directly emitted carbon as well as indirect through electrical consumption. For this purpose, Microsoft is partnering with no other than BP p.l.c. (NYSE: BP) who will supply renewable energy for the tech giant as the oil giant evolves away from oil.

But, during the pandemic, there were many smaller players that played just as important roles in helping companies operate throughout the storm.

One such company is Datadog, Inc. (NASDAQ: DDOG). The monitoring cloud-based platform announced it is integrating with ServiceNow Service Graph Connector Program. Their customers will be provided an opportunity to better manage the health of their digital infrastructure and offered services. Moreover, it will equip them to better understand their overall business context.

Corporations going beyond the usual

There certainly isn’t a lack of commitments we are seeing from large corporations. The pandemic has redefined corporate imaging efforts as action needed to be taken and as soon as possible. Of course, it is also up to the government to support the digital infrastructure for technology to can truly enhance the way the world operates.

This article is not a press release and is contributed by a verified independent journalist for IAMNewswire. It should not be construed as investment advice at any time please read the full disclosure . IAM Newswire does not hold any position in the mentioned companies. Press Releases – If you are looking for full Press release distribution contact: Contributors – IAM Newswire accepts pitches. If you’re interested in becoming an IAM journalist contact:

Continue Reading


EVs in Two Years – An Entirely Different Landscape



EV Update

For years, Tesla (NASDAQ: TSLA) was the only one on in the EV space. Its Battery Day will be held today and expectations are high as Tesla its developments are expected to ease competition threats. Five years ago, EV buyers in the U.S. had only three electric options: Tesla’s Model X and S, along with Nissan’s (OTC:NSANY) Leaf.

Today, there are 13 battery-electric vehicle models available in the U.S., and 25 plug-in hybrid models. The figure is even greater if we include model variations. Moreover, dozens of new models will soon have their debut. The EV space will look entirely different two years from now as disruptive start-ups take the stage and established automakers join forces to adapt to the new era.


At least five companies have announced plans to manufacture electric pickup trucks by 2021, namely Tesla, Nikola (NASDAQ:NKLA), Atlis, Hercules and Rivian. With so many EVs coming to market, there will be many new brands and more importantly, new technologies.

Solar and electric- best of both worlds

After recently revealing a partnership with an US based EV manufacturer, Worksport (OTC: WKSP) announced this morning it has entered into a strategic partnership with another EV contender, Atlis Motor Vehicles. The aggressively priced Atlis XT truck will integrate Worksport’s revolutionary solar-powered system TerraVis that the established truck tonneau cover producer recently revealed.

Established automakers

Ford (NYSE:F) could easily score with its upcoming battery-electric Mustang Mach E crossover SUV. Not to mention its upcoming electricied version of F-150, the best-selling vehicle in the US. General Motors (NYSE: GM) has joined forces with Nikola in a $2 billion partnership.

Although Fiat Chrysler Automobiles (NYSE: FCAU) is behind its peers in the EV race, it has now been granted €800 million of financing by The European Investment Bank for manufacturing battery electric vehicles (EVs) and plug-in hybrids. With its upcoming 50/50 merger with PSA Groupe with which will create a new company called Stellantis, it set to become the world’s fourth-largest automaker.

Moreover, these automakers operate under franchise laws that were originally put in place to prevent manufacturers from opening stores that competed with dealers.

Rivian, that has been backed by both Ford and Amazon (NASDAQ: AMZN), is facing a ban as Michigan auto dealers are trying to block startup electric carmakers from copying Tesla in selling and servicing consumers directly. The bill introduced in the Michigan legislature last week would block any manufacturer other than Tesla from selling cars without a dealer as an intermediary as well as from owning and operating service and repair facilities.

The 11-year-old company has raised about $6 billion for its production of R1T pickup and R1S SUV but Some of the up-and-coming EV pickup makers, have never manufactured a vehicle before. Design flaws, manufacturing challenges, or technological failures could wreck their finances and reputations before their vehicles even get off the ground.

The electric vehicle landscape is changing rapidly. There could be spectacular success but also spectacular failures. These new developments could level up the entire industry to unforeseen highs. Moreover, these advancements could be to the benefit or detriment of Tesla. Its Battery Day should reveal how strong is its tech-savvy fortress. One thing is certain, we’re entering a new era of competition in the EV space.

This article is not a press release and is contributed by a verified independent journalist for IAMNewswire. It should not be construed as investment advice at any time please read the full disclosure . IAM Newswire does not hold any position in the mentioned companies. Press Releases – If you are looking for full Press release distribution contact: Contributors – IAM Newswire accepts pitches. If you’re interested in becoming an IAM journalist contact:

Continue Reading


Worksport™ & Atlis Motor Vehicles form Collaborative Partnership



Atlis Partnered with Worksport OTC:WKSP

TORONTO – Sept. 22, 2020 — Worksport Ltd (OTC: WKSP) (or the “Company”) has entered into an agreement with Atlis Motor Vehicles, Mesa, Ariz., aimed at configuring the TerraVis solar charging system as an OE accessory for the highly anticipated, technologically advanced Atlis XT electric pickup truck. Atlis and Worksport will begin working together immediately to integrate their engineering and design departments. They will uniquely configure the TerraVis’™ Solar Truck Bed Power System to provide the Atlis XT Truck with a meaningful source of recharge power from its integrated Solar Panels.

This is the second recent agreement that Worksport has struck with a U.S. based EV Truck manufacturer to become its OEM partner and create a customized TerraVis’ solar panel tonneau cover for the company’s forthcoming all-electric pick up truck.

The aggressively priced Atlis XT truck comprises many market-leading features including 15-minute charge time, 500-mile range, and 35,000lb towing capacity with an estimated million mile working life.

“This new collaboration agreement with a market-leading manufacturer continues to prove out our business model and demonstrate our bright future and large upside,” said Worksport CEO Steven Rossi. “It follows closely on our previous announcement to be the OEM partner for a customized solar truck bed power system.”

Worksport recently made the first public disclosure of details about TerraVis , the very first advanced folding truck bed tonneau cover system to be a fusion of cutting edge solar power, storage, and delivery. The platform takes advantage of a standard pick-up truck’s practical capabilities, while also utilizing the power of more sustainable and renewable energy. Proprietary, high efficiency solar panels built into the rugged tonneau cover—the likes of which Worksport has become widely known for—will collect the sun’s rays and store energy in multiple battery banks.

In addition to Atlis, Worksport has been fielding a number of inquiries from other manufacturers, the media and investment community as well as business interest from organizations in Holland, Germany, Australia, Spain, multiple U.S. and Canadian companies.

“TerraVis’™ Solar Truck Bed Power System introduction not only has rewarded the hard work in developing a technological breakthrough, but it is also transforming the company’s future almost immediately,” Rossi said. “It is a real and meaningful game-changer. However, we wish to assure customers and investors that Worksport will continue to focus on growth as the lead innovator and manufacturer in the Global Automotive Market for tonneau covers for electric and conventional light trucks.”

As it did with its open investor Q&A September 21, the Company will continue to update shareholders, supporters, and investors to maintain the highest level of disclosure and information dissemination as Worksport continues to grow and develop at a very rapid pace.

Any interested investors or shareholders are encouraged to follow the company’s social media accounts on Twitter, Facebook, LinkedIn, and Instagram as well as sign up for the company’s newsletters on both and, to stay up to date on all of the latest news.

About Worksport Ltd.

Worksport Ltd., an innovative manufacturer of high quality, functional, and aggressively priced tonneau/truck bed covers for light trucks like the F150, Sierra, Silverado, Canyon, RAM, and Ford F-Series. For more information please visit Currently listed on the OTCQB Market under the trading symbol “WKSP.”

Connect with Worksport:


For further information please contact:

Mr. Steven Rossi
CEO & Director


Worksport, Ltd

T: 1-888-554-8789

Forward-Looking Statements

This document may contain forward-looking statements, relating to Worksport, Ltd. operations or to the environment in which it operates, which are based on Franchise Holdings International Inc. operations, estimates, forecasts and projections. These statements are not guarantees of future performance and involve risks and uncertainties that are difficult to predict, and/or are beyond Worksport, Ltd’s ’s control. A number of important factors could cause actual outcomes and results to differ materially from those expressed in these forward-looking statements. Consequently, readers should not place any undue reliance on such forward-looking statements. Worksport, Ltd. disclaims any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise. No Stock Exchange or Regulation Services Provider accepts responsibility for the adequacy or accuracy of this release.


Continue Reading

Submit an Article

Send us your details and the subject of your article and an IAM editor will be in touch with you shortly