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BenzingaEditorial

The New E-Commerce Rulebook

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Amazon (NASDAQ: AMZN) is proof that e-commerce revolution was well underway before the pandemic, but COVID-19 has changed it for good. The generation Z has marked a new era and these guys are not patient as consumer behaviour is changing at great speed. They want an almost instantaneous response to queries, feedback and comments. They like influencers but only if they are authentic. They want creativity, interaction and engagement that captures attention. There are new rules that online merchants have to adopt.

Leveraging technology to personalize customer experience

When personalized is done right, a customer feels like the seller is reading their mind. This emotional response generates a sense of loyalty. To achieve the highest ROI, retailers need to embrace technology and use it to optimize the shopping experience.

Delivering a customized experience is achieved by dynamic content, product recommendations, and personalized offers. Retailers need to learn about their customer’s browsing behavior, previous actions, purchase history and demographics. The more information they have, the better. Based on earnings it reported last week, it seems that Stitch Fix (NASDAQ: SFIX) mastered the magic of this personalized online journey. Data is at the forefront of this mission.

For whoever is not convinced, a Forbes study reported that customers spend 48% more when their shopping experience is personalized. Plus, 57% of online shoppers are are willing to share personal information with a brand if it benefits their shopping experience.

Social commerce

Social commerce means the consumer can checkout on the social media platform unlike social media marketing where users are redirected to an online shop to finish the transaction. Even the social media giant itself, Facebook (NASDAQ: FB) identified this opportunity and added virtual shopping windows on its platforms.

Now, social commerce has paired with influencer marketing. According to Forbes, the trend will continue to grow and evolve as 65% of influencer marketing budgets will increase this year alone. Moreover, 7% of companies are planning to invest over a million dollars per year towards this strategy. But, many companies overlook Tik Tok because isn’t part of the Facebook/Google (NASDAQ: GOOG) duopoly. Yet, this platform brings 800 million potential buyers, it is very friendly to both entrepreneurs and corporations and its user-interface is perfect for brand storytelling. Dunkin Brands Group Inc’s (NASDAQ: DNKN) Dunkin recognized it by snitching its superstar and self-proclaimed Dunkin Cold Brew junkie Charli D’Amelio. In addition to sponsoring the influencer, Dunkin renamed its cold brew “The Charli.”  Consequently, Dunkin’s app downloads spiked while setting a new record for active daily users. Meanwhile, sales of cold brew saw a 20 percent increase on the first day, and a 45 percent spike on the second day. But the only cloud on TikTok’s skies is that the Trump administration banned it from U.S. app stores this year and ordered its parent company ByteDance to sell its U.S. portion of the company as part of the US-China trade wars.

Raising celebrity endorsements to a new level

But the celebrity endorsement game has been played long before the dawn of social media. Gap Inc (NYSE: GPS) signed a 10-year billion dollar celebrity partnership with Kanye West this year. This match made in heaven will give birth to a full collection called YEEZY Gap in 2021. Gap has managed to lose its cultural relevance over the years so its hope is that the 44-year old rapper will do for the brand what ex-NFL quarterback, Colin Kaepernick did for Nike (NYSE: NKE). He is an outspoken celebrity that brings an instant amount of attitude to the table while having the brand in its DNA. He worked for Gap as a teenager and often stated he’d like to be the “Steve Jobs of Gap” by serving as its creative designer. This couldn’t be a better fit for the troubled retailer as brands are demanded to take a stand and voice their opinion on societal issues as over 70% of younger consumers want to connect with brands on a values level, according to WWD Fashion.

Interaction

Liking a product on one image does not imply one will buy it. Long story short, hesitating from hitting the purchase button means a shop is potentially losing a consumer. Online reviews are no longer enough as consumers need to know they can trust the company. They need to know more about the product, such as a high-resolution 360-degree viewing image and they need a buying experience that is same or even better than in a physical store.

Brands need to take risks

COVID has accelerated the e-commerce industry’s growth. The lockdown has even forced boomers to shop online, some even for the first time. Consumer behavior is changing across the globe. Companies that previously embraced the e-commerce trend have already experienced expansion while traditional retail is shrinking. But, creating a website and selling products isn’t an easy task. Sales don’t automatically happen once a new Shopify (NYSE: SHOP) site is published. The competition is intense as more and more businesses are joining the online retail business revolution. Customers are demanding a sophisticated shopping experience so harnessing new technologies to improve and personalize the user-interface is essential. The changing economy calls for keeping up with emerging e-commerce trends to cut through the noise, get noticed, and attract customers. Brands need to take risks and fight to be culturally relevant.

This article is not a press release and is contributed by a verified independent journalist for IAMNewswire. It should not be construed as investment advice at any time please read the full disclosure. IAM Newswire does not hold any position in the mentioned companies. Press Releases – If you are looking for full Press release distribution contact: press@iamnewswire.com Contributors – IAM Newswire accepts pitches. If you’re interested in becoming an IAM journalist contact: contributors@iamnewswire.com

BenzingaEditorial

This Week’s Recap

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The market and the economy continue to open, which is probably a result of bottled-up demand for many products and services affected by the pandemic. Maybe the inflation or rising bond yields will trigger the selloff on the market at some moment, but the current Fed’s transitory inflation message has been accepted by many investors. Also, the best way to deal with inflation is to stay with your investments and keep your faith in the market. So, despite the jump of May’s consumer-price index, that did not affect the investors who adopted a different mindset, so all three major averages finished in a positive zone.

The Dow Jones Industrial Average managed to recover from one of the steeper declines, thanks to gains from companies like IBM (NYSE: IBM), Microsoft (NASDAQ: MSFT), and Salesforce (NYSE: CRM). The Nasdaq Composite Index has also risen 49.09 points to 14,069.42. The tech-heavy index continued with the positive run, led by DocuSign (NASDAQ: DOCU), Zoom Video (NASDAQ: ZM), and CrowdStrike (NASDAQ: CRWD).

Tuesday brought us an earnings report from Oracle

Although it was a slim week for the earnings reports, Oracle (NYSE: ORCL) announced its last quarter results, as well as plans and guidance. The results are better than expected, as the achieved revenues were $11.23 billion (compared to the expected $11.04 billion) and the achieved adjusted earnings of $1.54 per share (compared to the expected $1.31). On the other hand, the company revealed its quarterly revenue guidance, which is lower than expected due to the plans to increase investments to support its cloud strategy and keep migrating existing on-premises customers to the cloud. This all led to a share fall of 5%, as many investors are skeptical if Oracle can successfully compete with major “cloud” players like Amazon (NASDAQ: AMZN), Salesforce, or Workday (NASDAQ: WDAY).

Adobe reported impressive results on Thursday

The Wall Street analysts recognized the work-from-home trend and this second digitization era as the main reasons for Adobe’s (NASDAQ: ADBE) sustained growth and therefore a monster quarter. And they were right. The company reported revenues of $3.84 billion, which is an increase of 23% compared year to year. That is also above the Wall Street estimate of $3.73 billion. The digital media business revenues, consisting of Creative Cloud and Document Cloud, grew by 25% compared to the previous year. The adjusted earnings per share were $3.03, which is higher than the estimated $2.81. For the following quarter, the company expects revenues of $3.88 billion and adjusted earnings per share of $3.00.

Conclusion

All these factors taken together, proven by positive index movements and earnings results better than anticipated, support the fact that the economic recovery is firmly underway, and those are very encouraging news.

This article is not a press release and is contributed by a verified independent journalist for IAMNewswire. It should not be construed as investment advice at any time please read the full disclosure. IAM Newswire does not hold any position in the mentioned companies. Press Releases – If you are looking for full Press release distribution contact: press@iamnewswire.com Contributors – IAM Newswire accepts pitches. If you’re interested in becoming an IAM journalist contact: contributors@iamnewswire.com

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BenzingaEditorial

Several new earnings reports and more management presentations this week

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We might be witnessing the lower volume of quarterly earnings reports this week, but that only means we passed last quarter’s report peak and we are getting ready for the June-quarter earnings season, which will hit us not long after the 4th of July. However, we do not lack many management presentations, which are typical after announcing earnings reports. This week brings us news for future result expectations from more than 30 companies, so let’s try and not miss any important clues. Besides earnings reports, this week is bringing us a total of 9 new IPOs like Marqeta, Inc. (NASDAQ: MQ), TaskUs, Inc. (NASDAQ: TASK), LifeStance Health Group, Inc. (NASDAQ: LFST), monday.com Ltd. (NASDAQ: MNDY), Zeta Global Holdings Corp.(NYSE: ZETA) and Jaws Hurricane Acquisition Corp (NASDAQ: HCNEU).

Monday

Yesterday we saw the first quarter report of fiscal 2022 for Marvell Technology (NASDAQ: MRVL), a Delaware-based company that develops and produces semiconductors and related technology. Marvel Technologies reported new revenues of $832 million, which is an increase of 20% year-to-year. GAAP gross profit margin was 50.2% and non-GAAP gross margin was 64.3%, while GAAP diluted loss per share was $0.13 and non-GAAP diluted income per share was $0.29.

Also, Vail Resorts, Inc. (NYSE: MTN) which owns and operates several premier mountain resorts in Colorado and California, reported fiscal 2021 third-quarter results yesterday. The report showed a net income of $274.6 million which is an increase of 80% compared to the third fiscal quarter of 2020. The reported EBITDA was $462.2 million, which is a significant increase from last year same quarter’s $304.4 million.

Tuesday

Besides earnings reports from Navistar International (NYSE: NAV) and Calavo Growers (NASDAQ: CVGW) on Tuesday, we are also expecting reports from Thor Industries (NYSE: THO), Casey’s General Stores (NASDAQ: CASY), and ABM Industries (NYSE: ABM).

Wednesday

Wednesday is reserved for earnings reports from Brown Forman (NYSE: BF-B), United Natural Foods (NYSE: UNFI), and Restoration Hardware (NYSE: RH). RH, the California-based furnishing company is expected to report earnings of $3.99 per share, which is growth of over 214% compared to the same period last year. Also, GameStop Corp (NYSE: GME), one of the world’s largest video game retailer’s earnings report is expected on Wednesday. The expected loss for the first quarter is $0.68 per share, which is an improvement from the same period last year (-%1.61 per share). In order to accelerate its transformation, the company decided to restructure its board, so it can keep up with industry growth and company expansion in the digital arena.

Thursday

On Thursday, we expect to see reports from National Beverage (NASDAQ: FIZZ), Chewy (NYSE: CHWY), and Dave & Buster’s (NASDAQ: PLAY). Chewy, the Florida-based pet store retailer, is expected to report a quarterly revenue growth of over 125%, compared year over year.

Friday

We are not expecting any major earnings reports on Friday.

This article is not a press release and is contributed by a verified independent journalist for IAMNewswire. It should not be construed as investment advice at any time please read the full disclosure. IAM Newswire does not hold any position in the mentioned companies. Press Releases – If you are looking for full Press release distribution contact: press@iamnewswire.com Contributors – IAM Newswire accepts pitches. If you’re interested in becoming an IAM journalist contact: contributors@iamnewswire.com

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BenzingaEditorial

The week may be starting slowly but do not let that mislead you

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The celebration of Memorial Day in the U.S. caused the slower start, but the rest of the week will bring us plenty of news, updates, and earnings reports from companies like Zoom Video Communications (NASDAQ: ZM), Hewlett-Packard Enterprise (NYSE: HPE), Advanced Auto Parts (NYSE: AAP) and Slack Technologies, Inc. (NYSE: WORK). This week will also bring us news from the EV and the IPO worlds, as well as the 2021 Bitcoin conference, one of the biggest cryptocurrency events this year. Before we move to the day-to-day highlights, if you are a small business owner, do not miss today’s deadline to apply for the latest round of the Paycheck Protection Program funding.

Tuesday

This week’s earnings reports will be led by Kirkland’s Inc (NASDAQ: KIRK), and that is due before the market opens. It will be followed by HP’s and Zoom’s earnings reports, after the bell. SoFi Technologies (NYSE: SOFI) is a fintech startup IPO joining the trading world after its SPAC merger on Friday.

 

Wednesday

Before the market opens on Wednesday, we are expecting the earnings reports from Advance Auto Parts and Lands’ End Inc (NASDAQ: LE). The reports will keep coming after the bell as well, so we are keen to see how NetApp Inc (NASDAQ: NTAP), Endeavor Group Holdings (NYSE: EDR), Splunk Inc (NASDAQ: SPLK), and PVH Corp (NYSE: PVH) did in the previous period. Wednesday is also the day when we are expecting the Beige Book, which will give us the latest analysis of the economic conditions in the U.S. as the COVID-19 restrictions reduce.

Thursday

Thursday is expected to be the busiest of the week, when we expect earnings reports from Express Inc (NYSE: EXPR), Asana Inc (NYSE: ASAN), Duluth Holdings Inc (NASDAQ: DLTH), Broadcom Inc (NASDAQ: AVGO), The Toro Company (NYSE: TTC), The Cooper Companies (NYSE: COO), Science Applications International Corporation (NYSE: SAIC), Lululemon Athletica (NASDAQ: LULU), as well as Slack Technologies.

Thursday is a big day for NVIDIA Corporation (NASDAQ: NVDA) also. After reporting the record profits and earnings, highly affected by the company’s revenues from graphic cards for crypto mining, the shareholders will vote on a 4-for-1 stock split. That will increase the number of authorized shares of common stock, and if approved, each shareholder will receive an additional dividend of three additional shares.

Thursday will be also interesting in the automotive world. Kia will start taking reservations for its new EV6 crossover, while Nio Inc (NYSE: NIO), the Chinese automaker, will hold a general meeting so it can increase the diversity of its board.

This day will also be dominated by cryptocurrencies, as the 2021 Bitcoin conference, taking place in Miami, will kick-off.

Friday

The week’s end is reserved for the earnings report from Hooker Furniture Corporation (NASDAQ: HOFT), and that is expected before the opening bell. During the rest of Friday, we will focus on the latest unemployment rates and data.

This article is not a press release and is contributed by a verified independent journalist for IAMNewswire. It should not be construed as investment advice at any time please read the full disclosure. IAM Newswire does not hold any position in the mentioned companies. Press Releases – If you are looking for full Press release distribution contact: press@iamnewswire.com Contributors – IAM Newswire accepts pitches. If you’re interested in becoming an IAM journalist contact: contributors@iamnewswire.com

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